(DOWNLOAD) "John Strachan. Advertising and Satirical Culture in the Romantic Period" by Studies in Romanticism # Book PDF Kindle ePub Free
eBook details
- Title: John Strachan. Advertising and Satirical Culture in the Romantic Period
- Author : Studies in Romanticism
- Release Date : January 22, 2010
- Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
- Pages : * pages
- Size : 58 KB
Description
John Strachan. Advertising and Satirical Culture in the Romantic Period. Cambridge: Cambridge University Press, 2008. Pp. 368. $99.00. Studying the poetry of the consumer marketplace and its surprisingly frequent intersection with "literary" or "high" culture is an oftentimes lonely, thankless endeavor despite the serious questions it asks: How has poetry, the most culturally prestigious of the literary arts, been used to sell not just products but an entire consumerist ideology? How has "literary" poetry positioned itself as oppositional to the consumer marketplace yet imitated, incorporated, or otherwise traded in the discourses of advertising poetry at the same time? And how has for-profit poetry itself been a site of literary innovation, imitating, incorporating, or otherwise trading in the literary discourses from which it is supposed to be so different? Investigations of this sort--these are questions central to Advertising and Satirical Culture in the Romantic Period--are oftentimes impeded by a number of factors (including the difficulty of recovering much of the primary material itself, which was ephemeral in nature and thus escaped widespread collection), the most significant of which may be a predisposition on the part of mainstream literary critics to disparage advertising poetry and academic efforts at assessing that poetry. In dismissing--or in simply ignoring--this enormous, diverse, and extremely public branch of poetry, these critics, John Strachan's study reveals, in fact follow a critical tradition established during the Romantic Era when writers began to accuse advertising of debasing the genre of poetry as a whole. As Robert Montgomery put it in his 1828 satire on the "Art of Puffing," advertising forced poetry into acting "I" the manner of the whore" (258).